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Under the new system - at least in theory - in order to receive notifications about every video a creator releases, people have to click subscribe, hit the golden bell icon, and ensure notifications are enabled on their account. That means that not everyone who subscribes is going to get the same videos delivered to their inbox. Notifications are now automatically set to personalized, according to a new blog post from the product team. Wells suggested that only a portion of his subscribers would see his next upload, missing out on potential views that could help boost advertising on his channel and personal income.YouTube creators have long bemoaned the company’s irregular and untrustworthy notification delivery system, but new product changes are looking to address those frustrations. Jesse Wells, a creator with more than 10 million subscribers and known for his elaborate pranks and stunts, tweeted his concerns after the Creator Inside video started making the rounds this weekend. That’s a pain for viewers, but an even bigger one for creators. Users will only receive notifications the minute a video is uploaded or a creator goes live if they click the bell. The bell is a small icon that appears beside the subscribe button. We added the bell to give viewers a choice.” “In this video, we were referring to proactive notifications which not all viewers wanted to receive.
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“You will always see videos of channels you are subscribed to in the subs feed,” a company rep tweeted. Those videos will, however, still be accessible and seen in your subscription feeds. That means you could be subscribed to a creator, but if you haven’t checked in on them for a couple of weeks, you may not receive notifications for their videos. “We don’t notify all of your subscribers” “Your most active subscribers, users who are watching your channel and your livestreams, are going to get notifications as soon as you go live.” If they don’t ring the bell and they’re just subscribers, then we put them in an ‘occasional notification’ state, so that means they get algorithmically determined notifications. “We notify all of your subscribers who have rung the bell and then your most active subscribers after that.
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“We don’t notify all of your subscribers,” a lead project manager identified as Meghan says in the video. Like many problems afflicting YouTube, it comes down to algorithms, according to the team.
The episode specifically focuses on livestream notifications, although YouTube’s support team said on Twitter that the issue also affects notifications for video-on-demand uploads. This may not seem like a big deal, but when people are following 10, 20 or even 100 creators, subscriber notifications are important.Ī new video from Creator Inside, a channel that features YouTube employees talking about different aspects of the platform, focuses on the subscriber notification issue. Users find that they are not alerted to new videos from creators they’re subscribed to. That also means you’ve probably experienced “subscriber ghosting,” a term used to explain the weird phenomenon that’s affected YouTube creators and viewers for years, but seems to have grown in recent months. Chances are that if you spend a few hours a week on YouTube, you’ve subscribed to at least one or two specific channels.